Hours
Minutes
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3 Comprehensive Programs | 12 Live Calls | 30 CPD Points
Commencing Wednesday August 20th, 6PM Sydney Time
For decades, hypnotherapists, counsellors, cessation specialists and all those cessation aids, have been treating smoking, vaping, and gambling from an addiction perspective - focusing on removing the desire for the substance or activity.
And yes, many clients do quit. They walk out feeling proud, confident, even euphoric about their decision to be free.
And you might think, well of course because it's an addiction. I'm not saying it's not an addiction.
But here's the problem nobody talks about:
6 months later, they're back.
Not because the treatment didn't work. Not because they're weak or lack willpower. But because every traditional approach makes the same fatal error:
They remove the desire for the substance but leave the behavioural memory untouched.
Read that again!
More critically, they never address the biggest block to your client's success: that nagging voice asking "Can I really be smoke free? Can I really do this? I've tried before and failed."
Think about it. When someone "quits smoking," what identity do they adopt? "I'm a smoker who doesn't smoke anymore." The memory of being a smoker - holding cigarettes, the ritual, the identity - remains completely untouched.
And so does the doubt.
So when life gets stressful, when they're around other smokers, when those old triggers fire up, their brain defaults back to the behavioral memory that was never overwritten - along with that familiar voice saying "See? I knew I couldn't really do it."
This is why relapse rates are so high across the industry.
This is why clients come back saying "it worked for a while, but..."
This is why most hypnotherapists live in fear of cessation work.
The entire cessation industry has been treating the symptom (the substance desire) while completely ignoring the cause (the behavioural identity, memory patterns, and the fundamental doubt that sabotages everything).
But imagine this instead:
Imagine how easy the transformation into a non-smoker is going to be with your client who knows they can do it - your client who knows they can be smoke free.
Think about the ease in your client's mind when they're going through the other steps of your session, already knowing that they can be smoke free. What choice do they have left? They will be smoke free, and when you complete that identity transformation, they are non-smokers without any doubt.
I've proven that doubt elimination + behavioral memory reconstruction is the missing piece of the smoking cessation puzzle.
And, when you know it will work, you have the confidence to make it work.
My name is Ernest McLeod, and I've helped 1000s of smokers quit over the past 12+ years and recently awarded "Best Smoking Cessation Advocate 2025" by the Australian CEO Excellency Awards.
I discovered the one critical flaw that keeps people trapped in the smoking cycle.
Most programs help them stop smoking... but they don't help them become a non-smoker. There's a massive difference.
And once I figured out what was missing, I created a quit smoking hypnotherapy approach that doesn't just help people stop smoking temporarily – it transforms them into confident, permanent non-smokers.
Back when I started my hypnotherapy practice over 12 years ago, I initially focused on smoking cessation, because I believed it was easy. And it was.
But then something happened that got me thinking…
People started coming to me who had already tried to quit smoking before. They'd used patches, gum, other hypnotherapists, even prescription medications. They'd been smoke-free for weeks, months, even years, but then… – stress, social situations, emotional triggers – and they were smoking again.
I was puzzled. These weren't weak-willed people. They were motivated, committed individuals who genuinely wanted to be free from cigarettes.
So what had gone wrong with their previous attempts?
I dove deep into research and what I discovered changed everything about how I approach smoking cessation.
That's why I no longer treat them as an addiction.
The Discovery That Changed Everything:
The problem wasn't that people couldn't stop smoking. The problem was that the methods they'd used before had left them still identifying as smokers who were just abstaining.
They were white-knuckling their way through life, constantly fighting cravings, instead of genuinely becoming someone who simply doesn't smoke.
They were smoke free for a while but in their minds, they still WERE smokers who were just not smoking. The behavioural memory, the identity, the ingrained patterns - none of that had been addressed. But more importantly, that fundamental doubt - "Can I really do this?" - was never eliminated.
Traditional addiction-focused approaches create smokers who don't smoke rather than people who are non-smokers. And they leave that doubt intact, like a ticking time bomb.
There's a massive difference.
So I developed a completely different approach - a simple 3 step program that includes The Strategy that doesn't just override behavioural memories, but eliminates the doubt first.
My Strategy-Based method transforms clients through:
Step 1: The Strategy to Break Through the Doubt
Before anything else, we shatter that voice asking "Can I really be smoke free?" We install absolute certainty that they CAN and WILL succeed. Imagine how easy every other step becomes when your client already knows they can be smoke free.
Step 2: The Powerful Emotional Seesaw
We create such a strong repulsion to their old smoker identity that they couldn't go back even if they wanted to. This isn't willpower - this is complete emotional rejection of who they used to be.
Step 3: Embrace and Embed the New Identity
We don't just remove smoking - we install a complete new identity as someone who has never smoked. New behavioural memories. New emotional associations. New automatic responses.
The result? We don't create smokers who are "trying not to smoke." We create people who are smoke-free and could never imagine smoking.
That's how you take them from not just being an ex-smoker that doesn't smoke - no, we're taking them to a new identity, a new life, where they are smoke-free without question, without effort, without doubt.
The numbers speak for themselves:
98% smoking cessation success rate with my structured program
80% of smoking cessation clients achieve complete transformation after their first session
When you eliminate their doubt first, then change their behavioural identity at the memory level, you don't create an ex-smoker.
You create someone who is a smoke-free non-smoker and never doubt their ability to be free.
And that person never needs to "resist" smoking because smoking is not part of their identity in the first place - and they never doubted that truth for a second.
The problem most hypnotherapists face:
Lack of confidence with cessation clients
No clear, structured approach from first contact to follow-up
Lack of confidence with cessation clients
Treating habits as addictions (which they're not)
Inconsistent results leading to poor reputation and lost referrals
Missing out on lucrative cessation work that should be their bread and butter
What happens when you don't have a proven system:
You fail with clients
You lose confidence
You avoid cessation work entirely
You miss out on some of the highest-paying sessions in hypnotherapy
Your practice stagnates while others thrive
This isn't about quick fixes or magic bullets. This is about giving you a complete, proven framework that transforms how you approach cessation work.
My Revolutionary Approach:
Instead of treating smoking, vaping and gambling as addictions, I treat them as behaviours that have turned into habits. Habits can be reprogrammed into less destructive behaviours with:
You'll receive everything you need:
Because Repetition Embeds Learning - And Mastery Requires Deep Embedding
There's a reason this is called the Strategy-Based Cessation Mastery Series and not just individual workshops.
Research consistently shows that multiple exposures to learning material in different contexts support the transfer of learning and create deep understanding. As studies confirm, repetition leads to retention - the more you're exposed to concepts and frameworks, the more they become part of your unconscious competence.
Here's what happens when you complete all three programs:
Workshop 1 (Smoking Cessation): You learn the foundational strategy-based framework
Workshop 2 (Gambling Cessation): You master the versatility of the approach across completely different contexts
Workshop 3 (Vaping Cessation): You see how to adapt and apply the same principles to a different behaviour
Each workshop reinforces the core strategy while showing you its application across different cessation challenges. By the third workshop, you're not just following a script - you're thinking strategically. You understand the "why" behind every technique, not just the "what."
This is how mastery works:
The learn-practice-master approach works best for educational presentations because it matches how our brains naturally acquire and embed new skills.
By completing the full series, you become:
Confident with any cessation client who walks through your door
Capable of adapting the strategy to unique situations, even other client issues
A true cessation specialist who thinks strategically, not just tactically
Someone who has mastered the process through deeply embedded learning
Single workshops teach techniques. The complete series creates mastery.
And mastery is what transforms both your confidence and your results - turning you into the go-to cessation specialist your community needs.
Strategy-Based Smoking Cessation (4 Calls)
Call 1: Working with Memory, The 3-Step Program, The Call
Call 2: The Pre-talk, The Strategy
Call 3: The Transition, Contrasting Emotions, Build the Picture
Call 4: 2nd Session?, Client considerations, Pricing
Strategy-Based Gambling Cessation (4 Calls)
Call 1: The Phases of Gambling, The Symptoms of Gambling, The Call,
Call 2: The Pre-Talk, The Contrasting Timelines, The Strategy, Future Pace
Call 3: Session 2 & 3
Call 4: Session 4, Client considerations, Pricing
Strategy-Based Vaping Cessation (4 Calls)
Call 1: Working with Memory, The 3-Step Program, The Call
Call 2: The Pre-talk, The Strategy
Call 3: The Transition, Contrasting Emotions, Build the Picture
Call 4: 2nd Session?, Client considerations, Pricing
Schedule: 4 consecutive Wednesdays per subject (12 in total),
commencing August 20th at 6PM Sydney Time,
other time zones here
Duration: 90 minutes
Platform: Google Meet (links provided upon registration)
Format: Live interactive calls with Q&A
In 30 days, you'll have:
Complete confidence taking on any cessation client
A proven framework that gets 80% first-session success rates for smoking & vaping
Scripts and processes that eliminate guesswork
The ability to charge premium rates for specialist cessation work
Book 1 cessation client and you'll make your investment back
In 90 days, you'll be:
The go-to cessation specialist in your area
Generating consistent income from high-value sessions
Receiving referrals from satisfied clients and other practitioners
Building a reputation as the hypnotherapist who gets results
In 12 months, you'll have:
Transformed your practice with cessation as a core offering
Generated significant additional revenue (like our participant who made $19,000 in her first year)
Built an unshakeable reputation for results
The confidence to take on any cessation case that walks through your door
Based on feedback from previous participants, you should expect 80% success rates in your first sessions after completing this training.
Complete Strategy-Based Cessation Mastery Series
3 Programs | 12 Live Calls | 30 CPD Points
Investment Options:
Bonus:
A FREE one-on-one call with Ernest to help you successfully and profitably refine or add cessation work to your hypnotherapy business.
You'll walk away with a clear plan to confidently deliver and market sessions your clients rave about—even if you’ve never offered cessation before.
This isn't a sales pitch - it's a working session where you'll walk away with a clear action plan to implement cessation work in your practice within 30 days, regardless of your current experience level.
Valued at $350 (90 minute call)
First 5 new registrations.
What's Included:
12 x 90minute live interactive training sessions
All sessions recorded for lifetime access
Pre-recorded video modules for all 3 subjects
Complete workbooks and proven scripts
Private community access
12 months of support
Lifetime re-attendance privilege
30 CPD points (certificates provided)
Tax Invoice for professional education
Schedule: 4 consecutive Wednesdays per subject (12 in total),
commencing August 20th at 6PM Sydney Time,
other time zones here
Duration: 90 minutes
Platform: Google Meet (links provided upon registration)
Format: Live interactive calls with Q&A
This is the 5th year I'm running these workshops. Spaces are limited and fill quickly based on demand from previous years.
To make this fun and encourage you to see cessation clients asap, we'll run a competition after week 4. That's after we've completed the Strategy based Smoking Cessation.
The first person that tells me they have booked a new client for smoking cessation,
wins back their investment.
Because, what should stop you seeing a smoking cessation client as soon as you have completed that part of the workshop?
Conditions: Not many. Excludes past participants, let's be fair. You will receive your investment back once you provide evidence of having received payment from your new smoking cessation client.
Send me your questions via this form and I'll get in touch.
What former Clients said?
“Gave up straight away and have not smoked since first session. Feeling a lot better health wise.
Adelaide
“The biggest win for me was having a smoke free environment for my baby daughter.
Adelaide
“This time I feel like I'm a non smoker and have not been smoking for years. Last time I quit I felt like a smoker that wasn't smoking. I feel so different this time.
(180 days after session)
Adelaide
“So far so good. No relapse into the smokes. Going strong still.
(180 days after session)
Adelaide
“I have been doing great! Biggest thing I have noticed is all the extra energy I have and how much more I enjoy my food and wine. Thanks again.
(180 days after session)
Adelaide
“It's been 7 months now and I'm still not smoking. Going well.
Adelaide
